CRICOS Course Code: 114183G
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
This course is delivered full-time (20 contact hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students, who have previously undertaken related studies, may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.
The Tuition Fee of this course is $15,000 payable in six instalments of $2,500 each. The due date of each instalment will appear in your Letter of Offer.
There is an additional non-refundable $500 Enrolment Fee payable at the time of enrolment, and $600 Materials Fee payable for this course (refundable if you decide to cancel your course prior to commencement).
Students who successfully complete this course will be issued with a BSB50620 Diploma of Marketing and Communication.
A Statement of Attainment will be issued to students who partially complete this course.
All certification documentation will be issued by the Ballarat Academy Pty Ltd trading as CAPSTONE Institute of Australia.
This course is delivered full-time (20 contact hours per week) using blended mode (face-to-face mode and online). Additional self-directed study at home is also required to achieve the desired course outcomes. This course will not be assessed online or in a live workplace.
This course will be delivered and assessed exclusively in English.
The following entry requirements apply to this course:
Age requirement: All students must be over 18 years of age.
English language proficiency requirement: Overseas students must demonstrate at least an Upper Intermediate (IELTS 6.0 or equivalent) level of English prior to commencing this course.
Academic requirement: All students must have either completed BSB42415 Certificate IV in Marketing and Communication or the following units (or their superseded equivalent units) or have two years equivalent full-time relevant work experience prior to commencing this course.
- BSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and
- BSBWRT411 Write complex documents.
Upon successful completion of BSB50620 Diploma of Marketing and Communication students may elect to undertake BSB60520 Advanced Diploma of Marketing and Communication or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Manager, Marketing Team Leader, or Public Relations Manager.
To be awarded the BSB50620 Diploma of Marketing and Communication at CAPSTONE students will need to complete all 12 of the units set out below:
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
- BSBMKG543 Plan and interpret market research
- BSBMKG549 Profile and analyse consumer behaviour for international markets
- BSBMKG546 Develop social media engagement plans
- BSBCRT512 Originate and develop concepts
- BSBFIN501 Manage budgets and financial plans
- BSBPEF501 Manage personal and professional development
- BSBCMM511 Communicate with influence
Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.
The assessment manual sets out the range and types of assessment tasks that will be used for the unit.
Each unit will comprise of number of assessment tasks which include providing responses to short answer questions; compiling portfolio of evidence of completed work; participating in practical activities such as demonstrations, role-plays and presentations.